A good thing gone horribly wrong

Dear Sheetz-
I have been so faithful to you for nearly a decade now. I love what you have done for food. I love having a reliable choice for late night snacking. I have a friend whom I idolize for the sole reason that he is from Altoona. I have gone hours out of my way just to drive the streets of your fair city on the way to lesser destinations. Time and time again, you have rescued me from hunger and given my friends and myself a place to go on a cold and foodless night. I have trusted you.
That is why this is so painful for me.
I'm afraid that, barring a swift reversal of MTO policy, I will never darken the doorway of a Sheetz again. You see, I have been betrayed. I stuck with you when post-4 PM MTO's went up a dollar. I was faithful and true when extra ingredients rose in price to accompany yet another increase in late night pricing. When the amount of meat and toppings fell sharply, I still found myself unable to resist your siren song. The white bread was switched to something of lesser quality, at least at my local Sheetz, and I uttered nary a syllable of complaint. But now, oh Sheetz, you have sold me out. Not just that, but you have misled both myself and your public willfully and horribly. "New lower prices!" That's what the menus say. But it just isn't true. You have taken from all of us the largest food-related reason for our existence: the late-night cheap sub. Lower prices? My favorite sub just went up by almost four dollars. I see the advertising gleefully telling me that I "pay only for what I want on my sandwich," but the fact is, Sultan of Sandwich, all I really see is a new charge for what I would continue ordering anyway. This is not fun, and, MUCH more importantly, it is not customer-centric. It's enough to make me forsake the place that I have loved, cuckold that I have now become, and relegate my nocturnal quests to the 24-hour fast food drive through, taking with me only the memories of when I ate "Better Food, Fast" instead.
It's not too late, Master of Munchies. All we ask, realizing that some prices really have gone down, is for our Smokehouse subs and our Club Combos to remain a deal at 4.99 between 4PM and midnight. It seemed like there were times when the world was crazy and unpredictable, and everything was crashing down around us all, leaving us in the dust of desolation, and the MTO... Well, it was the only sure deal in town. I don't know what to do with myself anymore. Save me. If you correct this wrong, I will persuade each and every forsaken, hungry soul on the east coast to forgive you and forget the whole debacle. Please move swiftly; our livelihood depends on your merciful decision.

Kent Walter